what is cridea?
Embrace what Cridea is: take people out from the inside. To a new place…
Furniture More than a furniture, pieces with a transforming capacity that explore and foster interaction and relationships with new spaces and all kinds of people. Animals too. Moments for all seasons, weather conditions also. We say the simplicity of the beautiful because our heart and soul are reflected are its elegant lines and minimal gestures, in search of beauty through minimal gestures.
what is cridea?
Embrace what Cridea is: take people out from the inside. To a new place…
Furniture More than a furniture, pieces with a transforming capacity that explore and foster interaction and relationships with new spaces and all kinds of people. Animals too. Moments for all seasons, weather conditions also. We say the simplicity of the beautiful because our heart and soul are reflected are its elegant lines and minimal gestures, in search of beauty through minimal gestures.
the material.
The pieces of Cridea feel, stirs our emotions. Its 27 eye-catching colours move us. Its matte finish hints at the softness of its touch and feel: the absolute softness of the protective skin. Sometimes we play and the texture does not correspond to the outer look, we keep playing with the essentialism of a hard and firm look, which under the weight of use, is soft and comfortable. It is the material. The material is everything and almost eternal. Our products are made to last with a long life cycle. Live what you want in them.
the material.
The pieces of Cridea feel, stirs our emotions. Its 27 eye-catching colours move us. Its matte finish hints at the softness of its touch and feel: the absolute softness of the protective skin. Sometimes we play and the texture does not correspond to the outer look, we keep playing with the essentialism of a hard and firm look, which under the weight of use, is soft and comfortable. It is the material. The material is everything and almost eternal. Our products are made to last with a long life cycle. Live what you want in them.
our designers.
davide montanaro.
Davide Montanaro, born in 1972 in Cuneo, has lived and worked in Milano since 2000, dedicating his whole activity to industrial design. His professional range is various: from the design of connection systems for trekking shoes to modular systems for bookcases, from lamps to exhibition stands, passing through products for museum bookshops. Distinctive features of his activity are the research and the transfer of materials and technologies from different industrial sectors. In December 2018 studiodsgn received the award for best product, best creativity and the critical award at the prestigious IAI Design Award in Shanghai. In the past he received the honorable signal at the Compasso d’Oro for a system of hooks for trekking shoes, designed for Sammi Export.
jorge herrera studio.
Since the beginning of his career, the designer Jorge Herrera always aimed to create objects and spaces that are simple and essential, top qualitative and long term lasting in terms of use, production and design.
After years of global and multidisciplinary training, Jorge Herrera decided to further deepen in all areas for both the creative and technical process in design. In the 2008 he opened his studio with a strong sense for simple processes, detail and passion.Since then, the studio worked engaging in numerous projects in close collaboration with many international companies and major brands, such Flos, Porcelanosa, Miyazaki Chair Factory, Forma 5, L´ac, Cridea, Nadis, It also has been involved as art director and curator for many exhibitions and fairs installations around the world.
Today Jorge Herrera’s approach to design is characterized by a clear pursuit of a balance between simplicity, functionality and beauty: the pillar of his style and the focus of his work.
Jorge Herrera is also guest lecturer at the European Institute of Design (I.E.D) of Madrid and at the Cardenal Herrera University of Valencia (CEU) where he conducts workshops on a regular basis. He won many international awards like Red Dot award, Good Design award and Idea award.
cridea team.
Cridea is the work of a team of creatives that know how to transform material and volumes into livable designs. We are experts in consulting, conceptualizing and executing custom projects. We are humans who make furniture for all kinds of humans (animals too).
our designers.
Jorge Herrera born in 1976, Las Palmas de Gran Canaria, Spain. 2008 is the turning point in Jorge Herrera´s career with the establishment of his independent Studio. Industrial designer, early on in his career works for companies such as Alfa Romeo, Arkoslight or Donaliving this signifies a global and multidisciplinary training enabling him to further deepen in all areas for both the creative and technical process in design. Jorge Herrera Studio was founded with a strong sense for simple processes, detail and passion. Since 2009 The Studio works in close collaboration with Flos, engaging in numerous projects with the Italian firm in areas such as company image, product development and marketing. Jorge Herrera is guest lecturer at the European Institute of Design (I.E.D) of Madrid and Cardenal Herrera University of Valencia (CEU) where he conducts workshops on a regular basis. The final leap to the international arena takes place in that same period. Participating in fairs and events leads to contacts and projects for companies around the globe.
Davide Montanaro, born in 1972 in Cuneo, has lived and worked in Milano since 2000, dedicating his whole activity to industrial design. His professional range is various: from the design of connection systems for trekking shoes to modular systems for bookcases, from lamps to exhibition stands, passing through products for museum bookshops. Distinctive features of his activity are the research and the transfer of materials and technologies from different industrial sectors. In December 2018 studiodsgn received the award for best product, best creativity and the critical award at the prestigious IAI Design Award in Shanghai. In the past he received the honorable signal at the Compasso d’Oro for a system of hooks for trekking shoes, designed for Sammi Export.
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sustainability.
environmetally conscious.
Easily recyclable parts. What you don’t throw away doesn’t need recycling. Our products are made for use and last ages without deterioration. We use —high quality— plastics and are committed to the environment. It’s no joke.
Every action leaves an indelible mark on the planet, but that footprint can be reduced with the use of resistant raw materials. With the durability of our products we minimise our footprint, with the reconversion of the materials we reduce the negative impact.
Furniture that lasts for the good of the planet.
sustainability.
environmetally conscious.
Easily recyclable parts. What you don’t throw away doesn’t need recycling. Our products are made for use and last ages without deterioration. We use —high quality— plastics and are committed to the environment. It’s no joke.
Every action leaves an indelible mark on the planet, but that footprint can be reduced with the use of resistant raw materials. With the durability of our products we minimise our footprint, with the reconversion of the materials we reduce the negative impact.
Furniture that lasts for the good of the planet.
